By Viktor Mayer-Schonberger,Thomas Ramge
Markets have lengthy been stated to be a superb mechanism for handling assets yet till the arrival of massive facts, they principally functioned higher in conception than in perform. Now, as excellent markets are nearby as a result of tremendously higher entry to info, we're at the verge of a tremendous disruption. As info turns into a extra useful asset than money, the principles for surviving and thriving are changing.
Data Capitalism: How info is freeing the economic system from the Tyranny of the company and allowing a brand new Prosperity is a provocative examine how facts is reinventing markets and, in so doing, is ushering in an period the place the company isn't any longer main. With richer and extra accomplished information regarding human want and desires, an economic system powered by way of information deals the potential of elevated abundance, equality, and resilience. The data-driven markets that would thrive during this atmosphere are much better than companies at organizing human endeavors, which means that finance pushed capitalism is being displaced by means of its extra effective, extra sustainable, and extra democratic disruptor: information capitalism.
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Reinventing Capitalism in the Age of Big Data by Viktor Mayer-Schonberger,Thomas Ramge