By John Wolinski,Gwen Coates
This textbook has been totally revised to mirror the 2015 AQA enterprise specification, supplying you with updated fabric that helps your educating and student's learning.
- offers in-depth perception into enterprise practices and theories - Wolinski and Coates are known
for their complete but obtainable style.
- guarantees scholars can comprehend the genuine global context of what they're studying and apply
their wisdom with truth records on genuine businesses
- offers perform routines on the finish of every bankruptcy that replicate the fashion of the new
assessments together with a number of selection, brief solution, info reaction and case examine questions
Unit 7 Analysing the strategic place of a business
- 1 venture, company targets and strategy
- 2 Analysing the prevailing inner place of a company to evaluate strengths and weaknesses: monetary ratio analysis
- three Analysing the present inner place of a company to evaluate strengths and weaknesses: total performance
- four Analysing the exterior surroundings to evaluate possibilities and threats: political and felony change
- five Analysing the exterior surroundings to evaluate possibilities and threats: fiscal change
- 6 Analysing the exterior setting to evaluate possibilities and threats: social and technological
- 7 Analysing the exterior atmosphere to evaluate possibilities and threats: the aggressive environment
- eight Analysing strategic recommendations: funding appraisal
Unit eight settling on strategic direction
- nine Strategic path: making a choice on what markets to compete in and what items to offer
- 10 Strategic positioning: determining the way to compete
Unit nine Strategic tools: the best way to pursue strategies
- eleven Assessing a metamorphosis in scale
- 12 Assessing innovation
- thirteen Assessing internationalisation
- 14 Assessing larger use of electronic technology
Unit 10 coping with strategic change
- 15 handling change
- sixteen dealing with enterprise culture
- 17 handling strategic implementation
- 18 issues of approach and why recommendations fail
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Extra resources for AQA A Level Business 2 Third Edition (Wolinski & Coates)
AQA A Level Business 2 Third Edition (Wolinski & Coates) by John Wolinski,Gwen Coates